// farley, chief tasting officer
"We tasted them and realized it was exact the kind of gross our dogs would like."
We originally set out to make insect-based food for humans. In university, we watched more and more money go to groceries while trying to eat well on a tight budget. It was the macros on crickets that stopped us cold. Complete protein. All the essential amino acids. Iron, B12, omega-3s. The numbers were staggering. We tried them ourselves, and although they weren't for us, we thought there may be a couple furry friends who might love them. Enter: Farley & Ivy, our quality control panel.
We are realists about food. We have watched meat prices skyrocket and lived among our strained farmers, who are handcuffed by inflated input costs. Far from fear-mongers, we grew up on Canadian beef. The world has changed before our eyes, and cricket protein is a practical honest answer to a real world problem. Not because it's trendy, but because when you look at the numbers, it's hard to argue with.
Crickeats is built on that: a protein source that's nutritionally excellent, genuinely safe for sensitive dogs, and grown right here in Canada from start to finish.
— Jim & Nol, co-founders & Farley & Ivy's people
// ivy, skeptic turned believer